Stamps of the Kingdom of Italy

by Tony Clayton

Publicity Stamps

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During 1924 19 stamps with advertising tabs were issued, and two further designs (one of which used an express stamp) were printed and not issued.

It was intended that the labels should be separated by perforations, but this was not done, so the stamps were only valid internally; the UPU banned the use of advertisments on stamps used for overseas mail.

The idea was not very popular, and the contract was terminated in the latter half of 1925.

Some advertisments are very scarce.

Two examples of the 15c with advertisements Sassone 1 and 2

Abrador was a soap Sassone 3 and 4

Both 25c and 50c Piperno versions are scarce Sassone 8

Both Tagliacozzo versions are scarce Sassone 8 Courtesy of Italy and Colonies Study Circle

The Columbia 30c was the only publicity stamp of that value Sassone 9 and 11

50c Siero Casali (a medicine) and the unissued 25c Express Baci means kiss, and it may have been considered to risque to be associated with the King Sassone 15 and 21

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